Topic clusters have been a popular trend in blogging and SEO over the Photo Retouching last few years. Many have heard of this tactic, but few have nailed it. When done properly, topic clusters can trigger a website to launch at the top of search engine results pages. Well, maybe "launch" isn't the right word. Implementing a healthy topic clustering strategy is a long and tedious process full of potential speed bumps. At best, with proper use of topic clusters, you can reach slow (but consistent) paths to improve search rankings and organic traffic. Topic cluster definition First of all, what exactly is a topic cluster? Basically, a topic cluster is a lot of content that exists on your website, all linked to a common, comprehensive subject Photo Retouching (called pillar content).
As a single unit, all topic clusters work to provide comprehensive Photo Retouching insights into the content of the pillars. Topic cluster Pillar content usually focuses on a wide range of keywords with high search volume, while topic clusters focus on more specific keywords with low search volume (achievable). advertisement Continue reading below For example, let's say you are a digital agency focused on marketing / managing social media. One of your pillars of content can focus on the keyword "Facebook Marketing" (27,100 / month). Under the umbrella of this long form, you can create topic clusters around keywords such as: Facebook Marketing for SMEs (590 / month) Creating Facebook ads (280 / month) How to rate Facebook ads (October / month) These parts are Photo Retouching hyperlinked to the pillar content.
The goal of topic cluster SEO is to capture search traffic for focused keywords and phrases with low search volume. Ideally, the higher your cluster ranking, the more credible your pillar content will be on Google. How Pillar Content Helps Google Understand Your Site Pillar Photo Retouching content serves to lay the foundation for how to present your website to both users and search engines. When both humans and bots view your website, these pillars need to make clear what your site is and the value it offers.