It is useless to get a large number of impacts if we do not get users to convert. Therefore, a good marketing plan takes into account the different phases of the conversion funnel to reduce dropouts and get as many users as possible to become customers. 8) Capture new customers A classic marketing goal : to increase the brand's customer base. Discounts Jewelry Retouching and onboarding offers are the classic tools to achieve this, and the measurement is usually quite intuitive. 9) Customer loyalty The other side of the coin to the above marketing objective : we want to not only attract new customers, but also get them to stay with us for a long time, as it is always cheaper to keep a customer than to get a new one.
Therefore, whoever has a loyal customer, has a treasure. This is where the different loyalty and reward programs come into play, intended for the user to make repeated purchases over time and recommend the product to their family and friends. 10) Increase sales And finally, we come to perhaps the most obvious marketing objective : to improve the company's sales. Here we can distinguish between two complementary objectives, but which may require different actions and tools: increase the number of transactions (motivating users to convert) or the average amount of each of them (for example, through cross-selling actions) .
Objectives-of-a-marketing-plan Do you know how to start your marketing plan and set the main objectives? Objectives are a key part of a marketing plan , but that does not mean that they are the first thing to define. And it is that for them to be realistic, we first have to be well informed about what the environment of our brand is like and what we can aspire to. Therefore, before defining the objectives of our marketing plan, we must study: The current situation of the company , including both internal and external factors.